the original
gothic
charlamagne
hercanulum
lucida handwriting
Which do you like best and WHY?
Ultimately it will depend on what I choose as my target market - something I still haven't decided. I'm just curious to hear which one(s) you like.
Of course, if you hate all of them you're welcome to tell me that too!
7 comments:
I like the asymmetric balance of hercanulum. It curves very nicely
I wonder if you could find a good industrial looking font, since Vault Photos is meant to convey strength and perpetuity. Artsy/curvy is interesting, but doesn't quite fit with your corporate theme. Maybe a futuristic-looking font, to imply that the photo memories will last well into the future?
Who do you want your target market to be? Because choosing the right font to market to them first is probably better than picking something and then changing it soon after. Otherwise, you run the risk of causing a brand/identity confusion.
I have to echo Mike's sentiments on a blockier, industrial font; something vault-like to accentuate the brand. Look for something that is strong, that says, "no matter the difficulty of the assignments, the images you (the client) want, they'll be safe with me."
Either gothic or charlamagne
I like the original or Charlemagne. The flowy ones don't seem to fit your style much. And Gothic is too wide. I picture you most with the original as it's tall and rigid.
Thanks for your comments! I'm going to work on a few more logos before I decide anything for sure.
The next one will probably involve some sort of vault door wheel, or something like that.
Thanks again!
I like Charlamagne....it is clean, crisp, and feels decisive to me..very professional and kind of like your dad's printing...perfect! :-)
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