Yesterday I spent my time working on a new logo concept for Vault Photography. It has absolutely nothing to do with a vault, so I'm not sure if it's worth keeping.
I've never come across a photo logo that used the concept of a viewfinder, so I'm curious about what you, my faithful readers, think about it.
I did the same thing without the focus points. It's simple - i think a little too simple.
I'm thinking about doing a different slideshow on the home page as well, something that incorporates the viewfinder concept and then ends on the new logo.
Like that, except less sloppy and with more photos. And the logo would stay up at the end instead of fading to black.
This would replace the current slideshow on the www.vaultphotos.com homepage.
Thoughts? Worth keeping? Any changes? I'm open to suggestions here.
5 comments:
I dig it. at the risk of sounding like a smug asshole, would a non-photographer recognize what that is? it's an easy question to answer, just poll some friends/family, but probably a good one to figure out before you base your brand on it...
Thanks!
Hopefully said friends and family will comment here and let me know!
PS. What a smug asshole ;-)
I like it but would rather see a different V. That V just looks very plain so I'm bored and don't want to pay you to take boring pictures. A more exciting font may say you're a more exciting photographer. Just thinkin...
-Alysia
I didn't really get the viewfinder thing when I first saw it, but I still think it's an effective logo. It's pleasing to look at if you don't get it, but if you pick up on the viewfinder reference, then all the more interesting.
I understand the viewfinder concept, but I suggest that your homepage slideshow wouldn't incorporate it. As a potential customer, I want the photos to reflect what I will see; not what the photographer sees.
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